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Planet Now
Blog on Effective Environmental Communication
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I’ll admit it - I’m an astrology girl. I’m not saying I think zodiac signs are 100% real, but I’m also not saying they’re entirely fake (based on personal experience, not science).
If you know me, you probably know I find personality types fascinating. I’ve written about connections between the environment and Enneagram types. While recognizing that we are unlikely to perfectly fit a personality type description, categorizing ourselves can help us identify our unique characteristics. This week, I wanted to write about messages that could resonate with people of different zodiac signs. Every sign has strengths that they can use to contribute to the environmental movement. Aquarius (January 20 to February 18): An Aquairus is creative, artistic, and funny. They also have a rebellious streak! A message that would resonate with this sign is that by taking climate action, they are rebelling against the terrible impacts of climate change that feel almost inevitable. A meme or beautiful poster would be a great way to spread this message to the visual-oriented Aquarius. Pisces (February 19 to March 20): A Pisces is deeply empathetic, compassionate, and generous. To encourage them to protect the environment, use messages that highlight the direct unjust impacts of climate change and give clear information about how these people can direct their time and energy to helping (like joining an environmental advocacy organization). Aries (March 21 to April 19): An Aries is a natural leader, adventurous and independent. Use messages that encourage them to stand up for our environment and use their voice. You could encourage them to write letters to political leaders and encourage their network to advocate for climate action, too. Taurus (April 20 to May 20): A Taurus knows what they care about and works hard to protect it. They are committed to causes, determined to help the people and places they love. To encourage them to take climate action, show how climate change can impact their community or anything else they care about (say, their favorite food or hobby), and they may be likely to go to work to slow climate change to protect those things. Gemini (May 21 to June 20): A Gemini is adaptable and gregarious, fitting in with almost any group of people. They would be great advocates for helping others become more open-minded about taking climate action. Tell your Gemini friend about this strength, and they will probably be excited for an opportunity to make new friends! Cancer (June 21 to July 22): A Cancer has just so much love to share. They are sensitive, nurturing, and intuitive. They want to know how to help people, so share with them ways to help people in the climate movement. For instance, they could remind other climate advocates to take care of themselves as well as donate to people experiencing climate disasters. They could have careers like nursing, in which they might help people experience health issues from a dirty environment, or teaching, in which they could instill a love for the earth in others. Leo (July 23 to August 22): Determined, passionate, and organized, a Leo loves to be in control. They can act as a mastermind for strategy when determining how to meet different environmental goals, like reducing greenhouse gas emissions or communicating and sustainable habits. Encourage your Leo friend to get involved with planning in the environmental movement. Virgo (August 23 to September 22): A Virgo is incredibly hardworking, responsible, and thoughtful. They have the patience to take the time to take small steps that can help us reach big environmental goals. Show someone who is a Virgo that their individual actions matter, such as how composting food waste or reducing air travel can have significant results at a large scale. Then they will take on the responsibility of taking those steps to ensure a positive individual contribution to the environmental movement (but note the importance of systemic change, too!). Libra (September 23 to October 22): The sophisticated and sociable Libra cares strongly about balance and justice. Highlight inequities like environmental racism to encourage a Libra to care about environmental action. Some examples include Cancer Alley in Louisiana and the water crisis in Flint, Michigan. Point them toward environmental organizations that are working toward a just, sustainable future. Scorpio (October 23 to November 21): A Scorpio is strong, brave, and protective. They can be fierce advocates for climate action and justice, unafraid to call it what it is. They can directly call out politicians and companies creating environmental problems, whether on social media or at protests. Tell a Scorpio about this strength and encourage them to use their skills to protect their planet. Sagittarius (November 22 to December 21): A Sagittarius is optimistic, ambitious, and honest. Despite all the negative media about climate change, they love to see messages of hope that show climate action can be worth it, that a healthy environment and just future are possible. As a Sagittarius myself, I recognize the importance of hope over doom and gloom, while not hiding the truth that action is urgent. Capricorn (December 22 to January 19): A Capricorn is driven, confident, and realistic. Compared to communication with a Sagittarius, a conversation with a Capricorn may be more direct about serious climate threats and the need for people to take action. A Capricorn may feel compelled to be the person who faces the odds and works toward change anyway. After all, mitigating some effects of climate change is better than no action at all. What’s your zodiac sign? What sort of messages resonate with you when it comes to protecting the environment?
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Welcome to my blog! It is a combination of posts from my strategic writing (spring 2022) and personal branding (spring 2023) courses at UNC. I hope you will enjoy reading the posts and learning about the environment and communication.
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