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Planet Now
Blog on Effective Environmental Communication
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iPhone users, have you noticed a message about your phone strategically charging at certain times of the day to make use of clean energy?
In a recent software update (iOS 16.1), Apple has made phones charge at times when solar and wind generation is higher to make use of these cleaner energy sources that emit less carbon. Many of us are pretty reliant on our smartphones, so this new feature is an important step toward powering them with cleaner electricity. It is especially helpful that the feature is automatic, as many people may not take the initiative to turn it on themselves but do not mind keeping the setting on. Plus, having this automatic setting means we do not have to think about charging our phones at times with peak renewable energy generation in our area (let alone figure out what those times are ourselves). The phone learns our daily charging routine to determine when we need to charge and the times to charge most cleanly. A downside is that you may need to charge your phone at a time different from your usual schedule. I typically charge my phone at night and do not need to charge it again until the next night. Recently, though, I had to charge my phone in the evening (a time of high energy demand and low solar energy availability) so I would have enough battery for celebrating a friend’s birthday. After being plugged into an outlet for a while, I noticed my phone was still not charging and realized I needed to turn off the clean energy charging setting. Once I did, it started charging. People may have all sorts of special events or circumstances, like traveling or attending a concert, that require them to change their charging schedule. Fortunately, you can turn off the feature if needed. What are your thoughts on this feature?
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Welcome to my blog! It is a combination of posts from my strategic writing (spring 2022) and personal branding (spring 2023) courses at UNC. I hope you will enjoy reading the posts and learning about the environment and communication.
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